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What is “Positive Contraction” ?

  • A play on words to make fun of “negative growth”, a term often used by leaders when sales stopped growing and they don’t want to admit that the company or economy is shrinking and contracting
  • A conviction that in a world of finite natural resources nothing can grow indefinitely, and therefore “sustainable growth” is an oxymoron
  • An expectation that contraction can actually be positive: if humanity finds ways to transition from unsustainable material growth to shrinking our over-consumption of resources and its associated pollution so that we can lead richer lives, without wasteful consumption and in tune with the natural ecosystems on which we depend

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Contraction isn’t in the plan

Every company, and every economy, needs growth. No one ever plans for contraction. If growth doesn’t materialise, companies and entire economies never contract but experience “negative growth”. In this blog I invite you to reflect on the growth imperative of modern societies, and the consequences of seemingly eternal and limitless economic and material growth on…

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